2014 TRENDS INFLUENCINGINDIA'S E-COMMERCE MARKET

India’s e-commerce market has grown remarkably with online stores on the rise since the past few years.
With smart and laborious campaigns and promotions, these online stores have tapped into the huge Indian populace.
The populace has accepted the idea of online shopping. In India, Flipkart alone in 2013 recorded an 80% rise in thee-commerce business.
With more e-commerce business emerging the web market has become more competitive leading to the introduction of new services and strategies to lure and keep customers.
This led to the run of new trends in 2014 that increased the popularity and reach of businesses like Amazon, eBay, Flipkart, Jabong, Zovi and much more.
This article highlights most of these trends.
Mobile Shopping
This idea was introduced as an extension of mobile-friendly sites.
The number of Indians with mobile phones has increased as compared to pcs and laptops.
This trend certainlyattracted customers into making online purchases.
Products Are Now Shipped On the Same Day
Previously, it takes a lot of time for theproduct to reach a customer.
Many businesses have introduced a same day shipping policy on most of its products.
Google’s Impact
Google had made it mandatory for e-commerce sites to include high-quality contents with relevancy to their products and services.
This has made most of the retailers to improve on the contents on their sites whether blog posts, videos, images, keywords and link building.
Doing this enables them to rank better in Google.

 

Payment on Delivery Policy
This is likely the most popular trend of them all.
The introduction of this policy in India by most of the leading e-commerce retailers was a bold move.
This did not just make things easier for customers that struggled with internet banking; it provided a demonstration for the genuineness of online stores and its products.
Huge MoneySavings during Shopping Festivals
Though this concept is not entirely new, during festivals, online shopping was still one of the biggest attractions when it comes to drawing g customers to different e-commerce retailers.
During festival seasons, these retailers can offer huge discounts and sale offers to pull in a great number of online shoppers to their stores.
In 2014, stores like SnapDeal, Amazon and Flipkart made use of these sales strategies to attract their customers.

Apart from the aforementioned, there were other consequential trends (though small), that influenced the e-commerce market in India in 2014.
To sum it all up, one can safely say that the new trends that were introduced boded well with consumers. 
They had a positive attitude towards shopping online which also bodes well for the growth of the e-commerce industry in the years to come.